Hair care and skin care are important parts of any self-care routine, and people are willing to spend some serious money on quality products.

According to a recent market research report, the hair care industry in the United States is projected to grow by more than $13 billion by 2022, which includes products such as shampoo, conditioner, hair color, and hair treatments.

The skin care industry is on a similar trajectory and is expected to exceed $19.7 billion by 2024 in the United States alone, driven in part by consumer demand for organic products.


The market research report concludes, “the growing demand for natural and organic hair care products has encouraged manufacturers to introduce plant-extracted colors and this is expected to drive the market’s growth.”

One of the top trends in natural and organic hair care these days is Ungurahua oil, which is found in Rahua shampoos, conditioners, and other hair care products.

Ungurahua oil is known among researchers and natural skin and hair care enthusiasts to condition, strengthen, and fortify—but what is it exactly?

The Science of Ungurahua Oil

Ungurahua oil comes from the Ungurahua fruit that grows on the Oenocarpus bataua palm tree. This tree is native to the tropical rainforests of Central and South America and is commonly found in Peru, Brazil, and other areas throughout the Amazon Rainforest.

Indigenous populations have harvested and produced Ungurahui oil for centuries for cosmetic, medicinal, and nutritive purposes, including skin and hair treatments. The Ungurahua seed contains a high lipid content, which can help protect cellular membranes and also plays an important role in how the body stores energy. It is also rich in essential fatty acids, including oleic, palmitic, linoleic, myristic, and stearic fatty acids, and has potent antioxidant and antibacterial properties.

Ungurahua Oil in Hair and Skin Care

The oil is known in its region of origin for its multipurpose medicinal and dermatologic uses. Indigenous communities use it to treat hair conditions such as dandruff, while the cosmetic industry has adopted it for topical applications given its moisturizing, antibacterial, and antimycotic properties.

Dermal applications include skin rehydration and soothing, anti-inflammatory,and anti-aging, given the high concentration of vitamins E and A. It’s also used as one of several adaptogens to treat skin irritation and deliver immunological defense.

Incorporating Ungurahua Oil into Your Daily Routine

Fortunately, you don’t need to traverse the Amazon to find this potent oil. Instead, Art of Pure has curated a large collection of natural skin and hair care products that bring the botanical power of the Amazon to you.

Look for the Classic shampoo and conditioner to deliver a powerful blend of Ungurahua oil to your hair, leaving it stronger, healthier, and shinier. Ungurahua oil is available for your skin too. A restorative body lotion, for example, can restore skin’s dermal barrier and deliver a powerful blend of essential fatty acids, omega 3 and 9, and powerful antioxidants.

About Art of Pure

Art of Pure is a leading source of natural beauty products and wellness products, including natural skin care, hair care, and other mind-body products. Art of Pure offers high-performance brands from around the world and believes that natural is the best approach to self-care. The products they carry are 100% natural and are rigorously tested to ensure safety, potency, and effectiveness. Formulated with the power and potency of plants and minerals, Art of Pure offers high-performing products without artificial additives that are free of harmful ingredients.

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