Think of a foundation in the literal sense: a base on which other structures are created. In engineering, a foundation can be the base of a wall or building frame. In science, it’s the starting point of problem-solving and the scientific method. Even the game of Solitaire uses the concept of foundation as the base card on which other cards are added according to suit.

The same premise applies to your makeup. Your foundation is the base upon which you create your entire look, and you don’t want to start with an unstable base.


Just as different buildings will require different foundations, your skin requires different products based on your unique skin type. While figuring out which foundation to use can be tricky, try to match your foundation types based upon your individual skin goals.

Conceal and Blend

If you have acne-prone skin, you struggle with inflammation or hyperpigmentation, or you’re sensitive to fragrances, preservatives, and additives, a full coverage foundation formulated with beneficial ingredients and botanical extracts might be for you.

Unlike some foundations that use petroleum-based ingredients or synthetic chemicals that irritate skin, clog pores, increase dryness, and exacerbate breakouts, the right full coverage foundation can deliver vitamins and antioxidants that will help your skin heal.

Look for a foundation created with fruit pigmentation, acai berry, alpha lipoic acid, grape, green tea, and aloe to treat your skin to healthy antioxidants, hydration, and soothing properties. This will give your skin an ultra-natural feel while adding both hydration and silky coverage.

Combat Oil

Foundation can be a powerful way to combat oily skin and unclog pores while still getting the soft, dewy coverage you’re looking for. An organic foundation will provide healthy, hydrating coverage while keeping oil under control.For optimal results, apply your foundation gently and then follow up with a touch of powder to keep oil in check. This will not only keep oil under control but will also help keep your foundation looking fresh.

Look for a foundation formulated with natural makeup ingredients, such as aloe, green tea, red wine resveratrol, alpha lipoic acid, vitamin E, pomegranate, and acai berry to keep your skin hydrated.

Touch Up

If you’re blessed with low-maintenance skin, you can probably get away with a cream foundation that adds a touch of color and smoothness. A cream foundation is also great for combination skin types and offers medium to full coverage.

Look for formulas made from chamomile to protect against irritants, calendula to calm breakouts, aloe to heal skin, pomegranate to combat wrinkles, and avocado butter to soften and moisturize.

Every makeup routine should start with a good base, and your foundation provides exactly that.  Whatever your skin type—oily, combination, dry, or a mix—simply place a few dots of foundation on your forehead, cheeks, nose, and chin, and blend in circular motions with your fingers, brush, or blending sponge. If you’re struggling with a breakout, apply a bit more foundation to blemish-prone areas.

A good foundation will provide the starting point to build the rest of your look. If you’re a minimalist, foundation might be all that you need. However, adding a touch of mascara, under eye concealer, and maybe a quick application of blush can help give you a fresh look in minutes.

About 100% PURE

100% PURE is committed to producing the purest, healthiest products that are good for human health, the environment, and the global community. As a natural skin care line, their products are cruelty-free and are sourced from nature whenever possible. Their makeup is pigmented from fruit and free of synthetic chemicals.

Learn more about their natural skin care products at