Our Instagram feeds and beauty blogs are filled with no-makeup makeup trends, fishtail eyebrows, and foundation-heavy looks. However, a full face of makeup may simply take too much time for average women. Between juggling work presentations and college classes or picking up kids from tutoring and making it to yoga class, they may not have enough time. We are not looking for complicated; we just want easy application with natural-looking results.

9_previewFor the realistic but busy girl, what are the essentials? Here are a few beauty products that give you a fresh yet simple look on the go, including waterproof eyebrow pencil and liquid lipstick.

The Ultimate Mascara

For those who dislike the idea of lash extensions or sticky falsies, find a mascara that lasts all day without clumping or smearing. Waterproof mascara can be great, but it is often rough on lashes and difficult to remove at the end of a long day.

Vegan mascaras feature clean ingredients that provide the same voluminous results while nourishing and strengthening your natural lashes. Quick to apply yet long-lasting, this is definitely a makeup essential that deserves a place in the busy woman’s routine.

Goof-Proof Eyebrows

Defined eyebrows frame the face and open eyes. Whether you are blessed with naturally full eyebrows or need extra help to define your brows, a waterproof eyebrow pencil is your new bestie. Choose one that builds so you can draw clean lines and shape around your existing eyebrows. Ingredients like shea butter, jojoba oil, and ceramides keep your brows healthy and stimulate hair growth. Paired with mascara, defined and arched eyebrows are a simple yet strong way to frame a sophisticated essentialist daily look.

Luscious Lip Colors

It is time to upgrade from the Chapstick that you picked up from the drugstore two years ago. Enter liquid lipstick, the happy compromise between nourishing moisture and natural color. Natural oils hydrate and lock in moisture in a creamy pigmented formula keep lips healthy while taking a simple makeup look to a glamorous status. Easy to apply and touch up after meals, liquid lipstick is so comfortable you will forget you are wearing it.

Pro-tip: Find beauty products that are clearly cruelty-free and support the movement within the beauty industry to move away from animal testing. Just because we are busy does not mean we have to be unintentional about our beauty products. Look for products that are both vegan and effective.

Feeling and looking great does not have to take a chunk of time out of your morning routine. After washing your face and nourishing it with moisturizer, complete a quick but confidence-boosting look with voluminous lashes, defined eyebrows, and vibrant lips. Thrive Causemetics makes it easy to create a makeup essentials kit that works for your daily schedule and your natural beauty.

About Thrive Causemetics

Thrive Causemetics creates vegan, 100% cruelty-free makeup formulas that are free from sulfate or parabens. A beauty brand and philosophy that goes beyond skin deep, Thrive donates an eyebrow pencil and other products to a woman in need for every one purchased.

To browse high-performance cosmetics, go to Thrivecausemetics.com