If you’ve checked your Instagram feed anytime in the last few months, you’ve probably noticed minimalist themes are trending everywhere. Simplistic home decor, streamlined recipes, and even self-care have all benefited from a minimalistic touch, focusing on the essentials instead of our culture’s traditional need for “more.”

Maybe you’re tired of the never-ending makeup product choices and complicated ingredients lists. Or, you just might have to adopt a minimalist routine because of a tight schedule. That’s okay! Vegan makeup is the solution you’ve been looking for in your minimalist mania.


From the formula to your final look, embrace the minimalist in you with vegan makeup brands that focus on the essentials.

Streamlined Beauty Routine 

Depending on your personal makeup needs, busy schedule, jet-setting life, or Type B personality, your streamlined beauty routine will look slightly different from another’s super-casual minimalist makeup line-up.

Need some help identifying which products you should consider? Here are a few must-haves to help you customize your routine. Note: versatility and multi-use products always deserve serious consideration in a minimalist makeup bag.

  • Fiber Formula Mascara
  • Highlighter Pencil
  • Lip balm/tinted lip liner
  • Glow-Inducing Toner
  • Subtle Eyeliner Pencil
  • Eyebrow Pencil
  • BB Cream
  • Neutrals Eyeshadow Palette

But wait: that’s seven products. Isn’t that too many for a simplified routine? It’s completely up to you. Again, it all depends on your skin’s needs and your lifestyle. If you want a more professional look without the 23-step routine, a highlighter pencil, mascara, and a tinted balm are your go-to’s. Or, if your skin is acne-prone, a BB cream to neutralize redness and cover blemishes might be a must-have. Thoughtfully consider your needs and fill your makeup bag with personal essentials instead of trendy one-use products.

Cleaner Ingredients

Vegan ingredients focus on plant-based origins without unnecessary processing or preservatives like parabens and sulfates. Skin-loving ingredients and simple formulas are a makeup dream when it comes to a minimalist lifestyle. Look for an ingredients list that you understand and recognize.

Here’s a list of vegan ingredients that perform above and beyond while staying safe for sensitive skin.

  • Mango seed oil
  • Macadamia seed oil
  • Sunflower seed oil
  • Jojoba seed oil
  • Vitamin E
  • Shea butter
  • Castor seed oil
  • Candelilla wax
  • Rosemary leaf extract


This one is more of a bonus than anything else, but vegan makeup is often cruelty-free, too. And who wouldn’t want their cosmetics made in the most animal-friendly way possible? Back to the minimalist vibe, cruelty-free is a clean and streamlined process, eliminating unnecessary animal testing.

When you’re streamlining your beauty bag, fill it with products that include healthy ingredients and ethical production. Your simplified routine will thank you, and so will the animals that didn’t have to go through cosmetic testing because of you.

Now that you have a clear outline of how to achieve a minimalist beauty routine, you can take on almost anything and streamline it down to a science. In our busy and often overwhelming culture, simple is sometimes better.

About Thrive Causemetics

Thrive Causemetics create 100% cruelty-free, vegan cosmetics that contains proven ingredients without the use of toxins or sulfates. A beauty brand and philosophy that beauty goes beyond skin deep, for every product purchased one is donated to a woman in need.

To browse their diverse range of makeup, go to Thrivecausemetics.com