Break out the sunscreen and shimmy into your favorite swimsuit – summer is officially here. Going to your neighborhood or public pool is a great way to experience warmer weather, whether you’re catching up with friends or letting your kids blow off some energy outdoors.

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Besides protecting your skin from harmful UV rays, the pool doesn’t have to keep you from wearing your favorite makeup. With all of the waterproof products out there, it can be difficult to choose which ones are best for you. 2018 is the year the beauty industry is being turned upside down by the wellness boom and ethical production movement. How can you find ethical and save makeup that also works?

The cruelty free makeup movement has been becoming more and more popular over the last few years. Cruelty-free means that beauty products are never tested on animals during development and production. Since animals can’t consent to potentially painful or harmful cosmetic testing, this unethical practice is quickly becoming considered an atrocious and unnecessary production method.

Look for the PETA Cruelty-Free symbol on makeup websites or physical packaging. This easy to spot logo is a bunny with pink heart-shaped ears with the bolded words “crueltyfree” underneath. Other brands often have their own cruelty-free branding, whether USA-based or internationally focused.

To be clear: waterproof makeup doesn’t need to be tested on animals during production. Many cruelty-free makeup brands are also vegan, ensuring that no animal products are used in the makeup formulas either.

Waterproof makeup is super convenient for summer months. The best waterproof cosmetics withstand water, sweat, humidity, and oily skin types. Wear your favorite eyeliner, eyebrow liner, and even faux lashes to the pool without ever worrying about melting, streaking, or wearing off. Thrive Causemetics offers all of these products and more, determined to change the beauty industry for good with vegan and 100% cruelty-free makeup. From vegan makeup brushes to high-performance eyeliner, look and feel your best despite the heat with their Infinity Waterproof collection.

We could all use a confidence boost during the summertime – why not enhance our natural beauty with fabulous cruelty-free makeup?

About Thrive Causemetics

Thrive Causemetics create vegan, 100% cruelty-free makeup that contains proven ingredients without the use of toxins or sulfates. A beauty brand and philosophy that beauty goes beyond skin deep, for every product purchased one is donated to a woman in need.

To browse their diverse range of makeup, go to Thrivecausemetics.com