Bold, avant-garde lashes were once the domain of high fashion models and movie stars. However, thanks to do-it-yourself kits and accessible salon services, the refined lash look is now a main stream accessory. With descriptions including terms like “temptress,” “vixen,” “bambi,” and “boudoir,” false eyelashes, lash extensions, and DIY kits are designed with drama in mind.
The burgeoning global false eyelash market is projected to reach $1.754 billion in the next five years, thanks in large part for the growing, social media-driven demand for customized lashes that accentuate and flatter.
Explore Your Options
It’s hard to overstate how many mascara options you have. Not just in terms of brands and products, but types as well. From waterproof to fiber to tubing mascara, each type has a separate purpose and utility.
Waterproof is great for all-day wear, especially if you’re outside or working out. However, it can be hard to remove at the end of the day and requires an oil-based makeup remover. Fiber mascara attaches silk, rayon, and nylon fibers to your lashes with each application, adding volume and length. This type is especially good for fine, short lashes. Tubing mascara essentially creates water-resistant “tubes” around your lashes to retain color and length, rather than coating like traditional mascara.
Swirl, Don’t Pump
Getting an even coat of mascara starts well before the flick of the wand. To keep your mascara rich and lush, avoid pumping the wand in and out of the bottle since this pushes air down into the tube and can dry out the mascara inside. To avoid dry, flaky, clumpy mascara, gently swirl the mascara wand in a circular motion to collect and distribute the desired amount of product on the applicator.
Apply at the Root, Then Wiggle and Drag
For the best results, start at the base of your lashes and apply upward, ending with the tips. Coating your entire lash will also help retain your curl all day.
To attain that full, salon-grade lash look, apply your mascara in a zig-zag fashion from the base and up along your lashes. This wiggle motion will help your mascara go on evenly and avoid clumping. Also, try applying in a diagonal direction for an even greater “wide-eyed” effect.
Coat Both Sides
It may seem counterintuitive, but applying mascara to both sides of your lashes will add volume and dimension to every angle of your lash. Plus, a fuller coat will make them look thicker, and who doesn’t want that?
Invest in a Lash Kit
Get complete results from lash to line with an eyeliner and mascara set. These diverse kits come in all types based on your needs and preferences and often include useful tools like a highlighter or a lash curler. With options for every style, including waterproof eyeliner, cruelty free mascara, and earth tone eyeshadows, you can get everything you need for a daytime or nighttime look.
About Thrive Causemetics
Thrive Causemetics creates vegan, 100% cruelty-free cosmetics without parabens or sulfates. Their high-performing products are developed at the Thrive Lab in Los Angeles to ensure each product meets Thrive Causemetics’ strict standards of health and quality. A beauty brand and philosophy that beauty goes beyond skin deep, for every product purchased one is donated to help a woman thrive. From their brightening face mask to their quality makeup such as vegan mascara, bronzers, and highlighters, Thrive Causemetics creates products that empower women.
To browse high-performance cosmetics, go to Thrivecausemetics.com