The makeup industry is driving some serious business in the United States. Makeup remains the largest category in beauty in the U.S., bringing in $8.1 billion in 2017. Eyebrow makeup sales have also gone up by 7%, according to The NPD Group. And that doesn’t include the millions spent on eyebrow services like microblading, waxing, threading, and permanent hair removal.

It’s an expense that makes sense, as eyebrows frame our most prominent facial features and accentuate all kinds of emotional expressions. Like our smile, eyebrows are one of the first things people notice.

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Whether you prefer a bold, dramatic look or go for a quick touch-up with an eyebrow pencil, there are some pretty important do’s and don’ts when it comes to maintaining those perfect brows.

Do: Follow Your Natural Brow Line

Your natural eyebrow shape is just that: yours. Your eyebrows have grown to complement your face, your angles, and your expressions. While every set of eyebrows can benefit from a little maintenance here and there, show off what you were born with by following the natural shape, angle, and thickness of your eyebrows.

If you want a little more flair or you’ve over plucked, you can always use a waterproof eyebrow pencil to add fullness or fill in patchiness to get a natural-looking brow that will last all day.

Don’t: Follow Eyebrow Trends

As a follow-up to the first point, steer clear of eyebrow trends. Every face shape is unique, and there is no one-size-fits-all style when it comes to eyebrows. As much as we’d all love to jump on board the super-thick eyebrow look, the cold hard truth is that we can’t all pull it off.

Do: Fill in the Ends of Your Brows

Pay attention to the tails of your eyebrows, since this is one of the areas we tend to over pluck. For a full, natural look, lightly fill your brows all the way to the end. If you’re waiting for your eyebrows to regrow, fill in the patchy tail of your eyebrows for a fuller look.

Don’t: Over-Fill

The point of filling in your eyebrows is to softly accentuate, shape, and thicken—not to appear like you’re starring in live theater. A bold eyebrow line can also create a harsh delineation between your skin and eyebrow hair, creating an unnatural look that is also distracting. Instead, lightly fill your brows with a hue that matches your natural hair color. If you highlight the outer edge of your eyebrow, use a fine brush to blend the line with your natural brow.

When picking an eyebrow liner, select products that include vegan, cruelty-free ingredients such as jojoba oil, ceramide, shea butter, and L-ascorbic acid. These will add moisture and antioxidants to your eyebrows, adding natural-looking color and healthy nourishment. Follow up with a brow gel to keep your eyebrows set all day. You can also use a tinted brow gel to get a little added color.

About Thrive Causemetics

Thrive Causemetics creates vegan, 100% cruelty-free cosmetics without parabens or sulfates. Their high-performing products are developed at the Thrive Lab in Los Angeles to ensure each product meets Thrive Causemetics’ strict standards of health and quality. A beauty brand and philosophy that beauty goes beyond skin deep, for every product purchased one is donated to help a woman thrive. From their brightening face mask to their quality makeup such as waterproof eyebrow products, bronzers, and highlighters, Thrive Causemetics creates products that empower women.

To browse high-performance cosmetics, go to Thrivecausemetics.com